WELCOME TO SPARK LAB

Spark Lab is our starting place; a ‘doing’ space; a launch pad for new things; a space dedicated to ideas; products; experiences. It’s our space to unleash the potential of New Zealanders. To get hands on, explore, innovate and learn, with an open door for open minds.

Spark Lab in the Seafarers Building in Britomart Auckland is a space dedicated to ideas, products and experiences – a space to get hands on, explore, innovate and learn.

The Spark Lab Event Series showcases a dynamic collection of industry leaders and influencers – each month highlights a different topic designed to inspire and excite the audience.

Marketing Month

 

With over 4 billion connected people in the world, our opportunities to grow our audiences have never been greater. This is an exciting time for marketers – never has there been so many ways of reaching consumers or so many smart digital tools at your disposal.

Marketing is in the spotlight at Spark Lab during November.

We’ll be looking at subjects particularly pertinent in this environment – marketing
through social media, marketing to ethnic audiences, better branding, and how tech can be leveraged to give you an edge.

Our speaker line-up includes “Brand Yoda” Tracey Lee and human-centred marketing exponent Neil McGregor. Nick Sui will look at how to better connect with the growing and influential Asian segment, and Diane Foreman will tell us how she learned to focus on what matters.

We promise you a stimulating and inspiring series of events, with practical outputs you can take away and apply in your business.

Scroll down for the Marketing Month schedule and booking info. Seats are limited and we advise you to get in and book your place now.

EVENTS PROGRAMME 2016

MARKETING MONTH

NOVEMBER 2016

Speakers include some of New Zealand’s most successful and thought provoking business leaders.

PAST EVENTS

SEPTEMBER 2016

BUSINESS INNOVATION SERIES

Speakers include some of New Zealand’s most successful and thought provoking business leaders.

JULY 2016

TOOLS & TECH MONTH

We aim to act as a tech curator for New Zealand businesses – filtering out the hype and giving attendees a practical heads-up on current and future tech trends.

JUNE 2016

DISRUPTION MONTH

We will bring together a panel of speakers who can help people get a good handle on disruptive thinking and business models.

MAY 2016

INNOVATION MONTH

Innovation is that wonderful place where ideas collide.

APRIL 2016

START UP MONTH

Whether you are in Start Up phase or an established business, these events will change the way you do business

OCTOBER 2015

BEST OF MONTH

To celebrate our first year in action we brought back our best and brightest events from each of our months so far.

SEPTEMBER 2015

FILM MONTH

From WETA DIGITAL to our series of experiential movie screenings, September was our ode to Film in Spark Lab.

AUGUST 2015

FOOD & BEV MONTH

August was all about Food & Bev at Spark Lab – it was informative and stimulating, but most importantly it was mouth-wateringly delicious.

JULY 2015

DESIGN & ART

In partnership with Semi-Permanent, July saw Spark Lab opening up its doors to the world of Design & Art, bringing together industry insiders, international stars and hundreds of talented Kiwi’s.

 2015

ARCHITECTURE & DESIGN

The places and spaces in which we live work and play are changing at a rapid rate, this series looked at who influences this and how it impacts our lives

 2015

MUSIC MONTH

Music month saw some of New Zealand’s most influential names in the music industry come through the door at Spark Lab

2015

TECH MONTH

Technology is changing the way we work, live and play, this series of interactive events gave attendees to see into the future

2015

FASHION MONTH

From big name designers to international brands – fashion and beauty play a big part in the world in which we live – Fashion Month explored the many faces of this dynamic industry